Belk Returns to Charleston Fashion Week as Major Sponsor for Second Year
Retailer to Have Exclusive Retail Tent, Extended Runway Show and Special Guests
CHARLOTTE, N.C., March 3, 2014 – Belk, Inc. is excited to announce its return to Charleston Fashion Week as a major sponsor for a second year. The partnership includes an exclusive retail tent on the Fashion Week grounds and an extended runway show under the main tent on Thursday, March 20, 2014, known as Belk Night at Charleston Fashion Week. For more details about the events, visit this page on belk.com.
“We are thrilled to return to Charleston Fashion Week for another exciting year,” said Arlene Goldstein, vice president of trend merchandising and fashion direction at Belk. “Charleston is rapidly becoming a pillar of fashion in the south, and as we learned last year, outside of New York City, Charleston Fashion Week is considered to be the most important fashion week in the U.S. We love bringing our ‘Modern. Southern. Style.’ to the runway in Charleston.”
Charleston Fashion Week 2014 will be held March 18-22 in Marion Square in Charleston, S.C. Throughout the week, Belk will have the only standalone retail tent on the grounds containing some of the hottest items for spring fashion, including exclusive pieces from Belk Southern Designer Showcase winners and the new Belk sportswear collection Crown & Ivy. MAC artists will also be in the tent performing beauty makeovers each night.
Belk will welcome several special guests throughout the week to celebrate this special event. YouTube sensation eleventhgorgeous will hold an exclusive Meet-Up for their fans at the Belk Tent on Wednesday, March 19. On Thursday, March 20, Belk celebrates Belk Night on the runway with several top executives and fashion partners in attendance. Each night during the week, several winners of the Belk Southern Designer Showcase will also be guests at the Belk Tent, available to meet guests and shoppers and see their merchandise available for purchase for the first time.
For more information about Belk’s presence at Charleston Fashion Week, please visit this page or visit belk.com and search “Charleston Fashion Week.” For tickets, schedules and other details about the entire event, please visit charlestonfashionweek.com.
About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation’s largest family owned and operated department store company with more than 300 Belk stores located in 16 Southern states with a growing digital presence. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. Each year, Belk gives a portion of its pretax income back to the communities it serves. In fiscal year ending Jan. 31, 2013, the company and its associates, customers and vendors, donated more than $19 million to those communities. Belk.com offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. To connect with Belk go to Belk Get Connected.
Modern. Southern. Style.
Belk seeks to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve. Our vision is for the modern Southern woman to count on Belk first – for her, for her family, for life.
SOURCE: Belk, Inc.